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MediaPost Publications is an on-line publishing resource for all advertising media professionals - TV, cable, radio, print, interactive, agencies, buyers, and reps - providing news, articles and commentary.
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News
Google Advanced AI Weather Forecasts Will Change Advertising
1+ week, 9+ hour ago (423+ words) Previously, weather targeting had operated via broad city or postal codes. Data from WeatherNext 3 will allows Google to target ads based on micro-climates such as a sudden rainstorm in one specific neighborhood while a neighboring suburb remains sunny. The blog…...